PRIVACY POLICY

Last updated: 12/03/2026

1. INTRODUCTION

Well Rooted Farming (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, share and protect your personal information when you visit or purchase from wellrootedfarming.co.za, contact us, subscribe to our emails, or otherwise interact with our business.

By using our website or providing us with your personal information, you acknowledge that you have read this Privacy Policy.

2. WHO WE ARE

Business name: Well Rooted Farming
Email address: colleen@wellrootedfarming.co.za

3. WHAT PERSONAL INFORMATION WE COLLECT

Depending on how you use our website, we may collect the following personal information:

- your name and surname
- your email address
- your phone number
- your billing and delivery address
- order and purchase information
- payment-related information needed to process your order (please note that card details may be processed by our payment provider and may not be stored by us)
- records of your communications with us
- your marketing preferences
- website usage information such as IP address, browser type, device information, pages visited, and similar technical information collected through cookies or similar technologies

4. HOW WE COLLECT YOUR PERSONAL INFORMATION

We may collect personal information:

- directly from you when you place an order, create an account, fill in a form, contact us, or subscribe to our emails
- automatically through cookies and similar technologies when you use our website
- from service providers who help us process payments, deliver orders, host our website, or send communications

5. WHY WE USE YOUR PERSONAL INFORMATION

We may use your personal information to:

- process and fulfil your orders
- communicate with you about your order or account
- provide customer support
- arrange delivery and logistics
- process refunds, returns, or complaints
- improve our website, products, and services
- detect fraud or misuse of our website
- comply with legal or regulatory obligations
- send you marketing communications where you have consented to receive them or where otherwise permitted by law

6. MARKETING COMMUNICATIONS

If you choose to subscribe to our marketing communications, we may send you emails about our products, promotions, updates, and related content.

We use Omnisend as our email marketing service provider. If you subscribe to our mailing list or otherwise consent to receive marketing emails from us, your contact details and related marketing interaction data may be stored and processed through Omnisend for email campaign, automation, and list management purposes.

You can unsubscribe from marketing emails at any time by:
- clicking the unsubscribe link in any marketing email; or
- contacting us at digital@wellrootedfarming.co.za

Please note that even if you unsubscribe from marketing messages, we may still send you service-related messages such as order confirmations, shipping updates, or important account notices.

7. LAWFUL BASIS / JUSTIFICATION FOR PROCESSING

We process personal information where it is necessary to:
- conclude or perform a contract with you
- comply with legal obligations
- protect our legitimate business interests in a lawful and proportionate manner
- act on your consent, where consent is required

8. SHARING YOUR PERSONAL INFORMATION

We may share your personal information with trusted third parties where necessary, including:

- payment service providers
- delivery and courier partners
- website hosting, technology and support providers
- email and marketing service providers, including Omnisend
- professional advisers such as accountants, auditors, or legal advisers where necessary
- regulators, authorities, or law enforcement where required by law

We do not sell your personal information.

9. RETENTION OF PERSONAL INFORMATION

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including for legal, tax, accounting, dispute-resolution, fraud-prevention, and record-keeping purposes.

When personal information is no longer required, we will delete, destroy, or de-identify it where appropriate and lawful.

10. SECURITY

We take reasonable technical and organisational measures to safeguard personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction.

However, no website or electronic storage system is completely secure, and we cannot guarantee absolute security.

11. YOUR RIGHTS

Subject to applicable law, you may have the right to:

- request access to your personal information
- request correction of inaccurate or outdated personal information
- request deletion or destruction of personal information in certain circumstances
- object to certain processing of your personal information
- withdraw consent where processing is based on consent
- lodge a complaint with the Information Regulator

To exercise any of these rights, contact us at:
colleen@wellrootedfarming.co.za

Information Regulator contact details:
digital@wellrootedfarming.co.za

12. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies and similar technologies to improve website functionality, remember preferences, measure performance, and support marketing activities.

You can usually manage cookie preferences through your browser settings and, where applicable, through our cookie banner or website settings.

13. THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those third-party websites.

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated revision date.

15. CONTACT US

If you have any questions about this Privacy Policy or how we process your personal information, please contact us at:

Well Rooted Farming
digital@wellrootedfarming.co.za